UX and Conversion Specialist, Malta.

Something about us

Gaming Innovation Group is a rapidly growing technology business. The Group offers cutting-edge Cloud based services and B2B Performance Marketing, and owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry. 

Our vision is to make the iGaming industry an open and connected eco-system, for the benefit of all.  

Our brands

iGaming Cloud (iGC): our client management platform seeking to interconnect the entire iGaming industry. iGC offers the full spectrum of services for iGaming operators.  

Rizk, Thrills, Guts, SuperLenny, Kaboo and Betspin: our multiple award winning online casino and sports betting brands.

Innovation Labs: offering online marketing and true lead generation to iGaming businesses on an international level. 

The role

The aim for this role is to help improve and develop our web portfolios UX and conversion rates. This will include creating both the UX and Conversion strategy & leading improvements in both areas, via collaboration with the design, development and SEO/SEM teams. The successful candidate will monitor and analyze current portfolio performance, translating the observations into deliverables and improvements of the UX / Conversion.
As one of the biggest and quickest growing affiliates brands in the industry we are looking for a person that will continuously develop our UX and conversion strategy, looking for all possible gains across on our already strong brand platform.

This is an excellent opportunity to be working with one of our most important areas for a fast growing company in a creative and dynamic environment.


• Revising, auditing and sharpening the UX and conversion performance across the various platforms that we have today.
• Creating detailed reports with clear recommendations to both management and other stakeholders enabling improved business decisions.
• Setting up and managing A/B testing programs.
• Recommendations on both copy and technological improvements.
• Working closely with the SEM, SEO and Business Intel and Account Management team to optimize partner performance.


• 2-5 years of experience directly working with improvement of UX and Conversion.
• Strong Project Management skills.
• Experience with Analytics tools such as Google Analytics, Piwik, Tableau, Qlik Products.
• High level in spoken and written English language.
• Preferably fluent in one Scandinavian Language (however not essential).
• Very strong commercial drive and hands-on approach.
• Background in performance marketing preferential.
• Experience with publishing tools, such as WordPress.
• Excellent team skills.
• Experience within iGaming considered a plus.
• Passion and high knowledge of iGaming is considered a plus.

What we offer

We are team workers and cross functional collaborators - we don't have boundaries when it comes to getting work done.   There will be lots of opportunities for you to be stretched and challenged in your role, and outside of it.  We invest in our people, not just with a great pay and benefits package and the usual free fruit and coffee (and Friday beers), but in focusing on you growth and development - we encourage innovation and 'getting involved' - we celebrate success.  We are an inclusive, multi-cultural and diverse company with over 15 different nationalities represented. 


•   Start date: As soon as possible really. Let’s talk about it.
•   Last application date: We’ll hire as soon as we find a match, apply now.
•   Location: You are based in Malta.

As a diverse and inclusive employer, GIG encourages applications from all sections of the community. 


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