PPC Manager, Marbella.

Something about us

Gaming Innovation Group is a rapidly growing technology business. The Group offers cutting-edge Cloud based services and B2B Performance Marketing, and owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry. 

Our vision is to make the iGaming industry an open and connected eco-system, for the benefit of all.  

Our brands

iGaming Cloud (iGC): our client management platform seeking to interconnect the entire iGaming industry.  iGC offers the full spectrum of services for iGaming operators.  

Rizk, Thrills, Guts, SuperLenny, Kaboo and Betspin: our multiple award winning online casino and sports betting brands.

Innovation Labs: offering online marketing and true lead generation to iGaming businesses on an international level. 

The role 

Execute and operate GIG’s search engine marketing across several brands. Be a big part of planning, building SEM strategies, execution & creation of content, including analysis, reporting and follow-up. Execute initiatives according to plans, budget and company goals.

What you'll be doing

This role is responsible for making sure that defined search engine marketing initiatives are executed, tracked and reported in a correct matter from start to finish. Communication with tech, design, and brand marketing coordinators.

Responsibilities include:
• Create and implement SEM strategy together with marketing team.
• Plan and execute brand page strategies.
• Competitor Analysis.
• Technical and content on page audits.
• Manage, create and execute content marketing strategies and, at times, handle contact with agencies.
• Analysis – tracking and multi-brand optimization.
• Reporting – traffic, ranking and ROI analysis.
• At times, be part of other performance marketing activities.
• Sync content & creative with other activities such as CRM and external marketing activities.

Who you are

• Minimum 2 years of hand-on search engine marketing.
• Worked hands-on with building and optimising pages/sites.
• Previous experience from working with DoubleClick, Marin, Kenshoo or similar.
• Experience of auditing sites and pages.
• Experience of optimizing landing pages and conversion funnels.
• Technical SEO experience.
• Fluent in English.

Optional
• Marketing experience.
• HTML/CSS
• SEO Experience
• Understanding of Angular JS.
• Fluent in German

Tools
• Excel
• Google Analytics
• Google AdWords
• DoubleClick for Search
• Bing Ads
• Google Search Console

What we offer

We are team workers and cross functional collaborators - we don't have boundaries when it comes to getting work done.   There will be lots of opportunities for you to be stretched and challenged in your role, and outside of it.  We invest in our people, not just with a great pay and benefits package and the usual free fruit and coffee (and Friday beers), but in focusing on your growth and development - we encourage innovation and 'getting involved' - we celebrate success.  We are an inclusive, multi-cultural and diverse company with over 15 different nationalities represented. 

Details

•   Start date: As soon as possible really. Let’s talk about it.
•   Last application date: We’ll hire as soon as we find a match, apply now.
•   Location: Malta or Marbella

As a diverse and inclusive employer, GIG encourages applications from all sections of the community. 

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